Asshattery & Stitch Supply is built on the idea that design can be sharp, funny, and still beautifully made...humor with craft behind it. I developed the brand from concept through execution: logo design, voice and visual direction, web build, and product line development across apparel and supporting collateral. The system is intentionally cohesive...so even when the designs wink, the brand still feels premium, intentional, and unmistakably “us.”