Trendily’s world is rooted in craft, heritage, and the pride of making something the right way...so my role was to bring that feeling forward visually, with quiet-luxury restraint. I shaped brand presentation and storytelling across digital and print touchpoints, aligning imagery, hierarchy, and design standards so the product...and the process behind it—feels elevated and editorial. The result is a cohesive, scalable system that communicates “premium” without shouting, and honors the hands behind every piece.
Quiet luxury, built around craftsmanship and story.
THE REBRANDING
BEFORE
AFTER
ASSORTED BUSINESS CARDS
My approach was to keep the identity clean and elevated, then let Trendily’s materials add the emotion. I built a modular layout: a consistent back for clarity and function, and a variation-based front that highlights the new mark while showcasing the brand’s most distinctive fabrics, wood finishes, and hides. This created a unified set with built-in variety—true to Trendily’s custom nature—while staying polished, legible, and premium.
ASSORTED FRONT QR CARDS
For Trendily’s QR campaign cards, I extended the rebrand into a modular print system designed for marketing and quick conversion. Each card features a consistent QR-driven call-to-action on the back, while the front rotates through curated imagery—signature textiles, wood finishes, hides, and hero product moments—anchored by the new logo. The variations create a collectible series that feels tactile and premium, while reinforcing Trendily’s story: globally handcrafted pieces finished in Texas with exceptional materials.
For Trendily Furniture’s Dallas Market / World Trade Center presence, I developed an expansive, multi-surface branding campaign designed to stop traffic, tell the brand story, and create a cohesive showroom-to-market experience. The campaign included a 65-foot registration/front desk feature, elevator panel graphics across multiple floors, TV story panels displayed throughout the market, table tents, wall panels, and large-format Starbucks floor graphics within the World Trade Center. Each piece followed a unified visual language—pairing the refreshed brand mark with editorial product imagery and tactile material references (textiles, hides, and finishes)—so the experience felt premium, intentional, and unmistakably Trendily at every touchpoint. Total campaign production exceeded $100,000.
SPARK MAGAZINE AD
SUMMER MARKET BRANDING CAMPAIGN
ELEVATOR PANELS
WALL PANELS
TABLE TENTS (STARBUCKS)
LARGE FORMAT FLOOR DECALS (STARBUCKS)
WINTER MARKET BRANDING CAMPAIGN
ELEVATOR PANELS
WALL PANELS
TABLE TENTS (STARBUCKS)
LARGE FORMAT FLOOR DECALS (STARBUCKS)
45' STORYBOARD MURAL | DALLAS MARKET
A tapestry of craftsmanship and place: heirloom-making in Jaipur, refined finishing in Texas. This mural layers iconic Trendily pieces with rich textiles, hides, and wood tones—ending with swatches that nod to the Texas flag, where the final signature is made.
It's a much more powerful visual close up and in it's full 45 foot expanse of glory...but I've included zoom-ins of each panel section below for clarity on the branding storyline.
FLAG OF INDIA
TEXAS FLAG
ZOOM OF PANEL ONE
ZOOM OF PANEL TWO
ZOOM OF PANEL THREE
ZOOM OF PANEL FOUR
ZOOM OF PANEL FIVE
