Boomtown Burgers & Catering is equal parts comfort food and West Texas personality...and my role has been to translate that energy into a cohesive, working brand that shows up consistently in real life. I’ve designed and produced their signage, custom graphic tees (customer merch) and employee uniforms, digital and printed menus, and campaign-ready visuals, while also capturing food photography that sells the experience before the first bite. Beyond the graphics, I helped shape the operation itself, creating employee schedule forms and designing a custom kitchen layout with equipment recommendations tailored to their space and menu. The result is a brand that feels bold, friendly, and unmistakably Boomtown...built with intention from the front counter to the back line.