Halftime Liquor is a sports-themed shop built for game-day energy, and the brand needed to feel just as bold and unmistakable as the name. I created a cohesive identity system that carried from the core logo and exterior signage into promotional ads, giveaway cards, and in-store moments that stop people in their tracks. To round out the experience, I designed custom graphic wall panels featuring iconic sports figures, plus branded uniforms and customer gear (tees + caps) that keep the look consistent on every shift and every visit. The result is a retail brand that feels spirited, confident, and instantly recognizable...on the street, on the wall, and in the community.